Two of the most authoritative Spanish-speaking voices on artificial intelligence, leadership and human performance — Dr. Senén Barro and Dr. Mario Alonso Puig — explain it from both angles. Both, in person, in Los Angeles this October.
Meet the speakers
Senén Barro explains why the companies that win are the ones that redesign their work in the new reality of people and machines. Mario Alonso Puig works the other side: how we lead, adapt and stay deeply human in the middle of the change. The two sides of what will happen in Los Angeles.
Why 95% of AI pilots fail, and why it is not a technology problem but an organizational one. The productivity paradox. The urgency of acting now.
The other half of the equation: how leadership, mindset and the human factor decide whether an organization truly harnesses technology — or just falls short trying. His work shows how to awaken that potential.
Two expert speakers, fully aligned, who will show us the great opportunity — and the great challenge — we face right now, at this very moment.
AI and the human side — together!
The companies that will win the most are the ones that rethink their work in this new reality of people and machines.Dr. Senén Barro National AI Research Award laureate
If we neglect what is human, later we'll say technology took our work away. It didn't: we had already forgotten it ourselves.Dr. Mario Alonso Puig Foro COPE Desafíos 2027 · MD · Leadership and neuroscience (translated)
Anthropic has just launched Claude for Small Business — a version built specifically for small and mid-sized companies to bring AI agents directly into their daily operation. This is not a tool to "try out AI." It is one more teammate, integrated into email, calendar, sales, customer service and operations, from day one.
ANTHROPIC · RECENT ANNOUNCEMENTWhat five years ago looked like a Silicon Valley conversation about a distant future is, today, a product available to a family business in Vigo, Madrid or Barcelona. AI agents are not a promise — they are already inside real work, in companies of every size and sector.
When the technology arrives before the organization has redesigned the work and before people are ready to lead it, the gap is enormous. The companies that win are the ones that redesign their work and develop their people at the speed the tool advances. That is the urgency.
Three forces are converging at once. Each one, on its own, would already be enough. The three together do not allow waiting for the next planning cycle.
The tools work. People are faster. And yet the P&L barely moves. The bottleneck is not AI — it is the organization that surrounds it.
Job descriptions, competencies, evaluations, careers, compensation — all designed before AI sat next to every professional. Redesigning them is unavoidable.
No one prepared them to lead a team where AI is one more teammate. They have no frame for the hard conversations this moment demands. And they operate under sustained pressure.
Leadership · AI · Human performance.
One day — an executive summit in the morning, padel and community in the afternoon — built around the conversation Dr. Senén Barro and Dr. Mario Alonso Puig embody: AI and human performance, the two sides of the future of work. CHROs, Chief People Officers, Chief AI Officers and top executives from the largest companies in California.
+ AI and corporate adoption panel · sport science applied to professional performance · corporate testimonial · executive padel exhibition and mini-tournament
This is a personal invitation. For you — because you are one of the people with whom this conversation is worth having in person, not through a screen. Seat reserved through September.